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Nike is an American company which is engaged in designing, manufacturing, development and sales of footwear, apparel, equipment, accessories, and services. The nike shoes are the world best shoes for athletes due to their durability, comfort and performance. The nike brand has successfully positioned themselves as an athletic brand and sell large assortment of sportswear and sports tools. Nike brand assortment include basket, running, combat sports, tennis, athletics, golf, and more. This American athlete brand also manufacture nike shoes for outdoor activities such as tennis, golf, skateboarding, baseball, football, cycling, volleyball, wrestling, cheerleading, aquatic activities, auto racing, and other athletic and recreational uses. In addition, nike shoes for women is one of the best choice for female athletes. We might have observed that the participation of women in sports activity has increased to greater extent that’s why the demand for nike shoes for women has reached to peak level. Sports shoes are made of flexible sole which can be rubber, leather and synthetic material. As the women have accomplished recognition in many fields similarly they have become active in sports and achieving milestones. Many countries are encouraging women participation in sports and providing training, equipment and constructing women sports complex. For jogging, running or participating in any race competition or exercising running shoes provide comfort and make the performance better. In western countries the online shopping concept has implanted successfully and people likely to do shopping online. Now the online shopping trend is getting popularity also in Pakistan rapidly thus the nike shoes online shopping is also substantial. The nike brand sells nike shoes online through its own online selling platform but in some countries like Pakistan, it is also available on other online selling platforms like onlinemall.com.pk. The nike shoes online shopping is a convenient way of shopping plus it provides more variety than a physical store.