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Sports shoes are designed to wear for sports and other forms of physical exercises which are also now used for everyday wear. Sports shoes are made of a flexible sole which can be rubber, leather and synthetic material. As the women have accomplished recognition in many fields similarly they have become active in sports and achieving milestones. Many countries are encouraging women participation in sports and providing training, equipment and constructing women sports complex. For jogging, running or participating in any race competition or exercising running shoes provide comfort and make the performance better. we might have seen on Olympic games players use different kinds athletic shoes according to the type of game, for example, tennis shoes, gym shoes, sports shoes, runners, takkies and more. As the customers have become more conscious so brands have started spending handsome resources on research and development. The brands which are normally considered to be the best sports shoes brands among consumer are Adidas, Puma, Nike. Pakistan imports a bulk quantity of athletic shoes from other countries but exports quality products for the international sports mega-events. Pakistan produced sports shoes are known in the world for international quality, Sialkot is the hub of sports tools productions. The footballs which have been used in FIFA world cup have made by Pakistan. With respect to many product categories, Pakistan is heavenly depended on Chinese products because the best shoe brands are out of the consumers to reach. The Chinese manufactured shoes whether they are running shoes, gym shoes or tennis shoes are available in the market with very reasonable prices and serve the mediocre masses efficiently. The trend of online shopping in Pakistan has made its place successfully in the market to the greater extent. Online selling of sports products is paving its way to grab the uncaptured market.